Marketing Insider Group
JUNE 15, 2015
To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. Top Your Competitors.
Martech
MAY 9, 2023
Outbound marketing has probably evolved the least in these respects. Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend. The old means of direct mail and telemarketing gave way in the digital era to email marketing.
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