Martech

JULY 27, 2023

As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand. Q: Your starting point was some distance from marketing technology, correct? Q: An MBA with a specialization in marketing.

CRM 93

CRM PR Marketing Automation Platform Customer Journey 93

Martech

JANUARY 26, 2023

Marketing operations is what makes the magic happen. Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. Where would we be without them?

CRM 111

CRM Marketing Marketers Global Marketing 111

Chief Martec

JANUARY 1, 2024

Growing complexity as a constant for two decades For the 16 years that I’ve been covering martech on this blog, martech has been strictly increasing in complexity. And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! The silo’s days are numbered.

Transform 106

Transform User-Generated Customer Journey Advertising 106

Hubspot Marketing

DECEMBER 22, 2023

What was once a sci-fi fantasy is now a staple in day-to-day business operations. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. It's not just hype — 48% of marketers in our survey already use these tools to craft content. What does this mean for you?

Branding 112

Branding Transform User-Generated SEO 112

Lynton Web

NOVEMBER 3, 2022

It will unify your teams and help you create marketing strategies with meaningful data. A bad CRM/CMS lacks transparency, makes it hard for teams to work together, and leads to less cohesive marketing campaigns. What is HubSpot? HubSpot Marketing Hub. With marketing automation, you can analyze and report on your efforts.

CRM 52

CRM Health User-Generated Place 52