Marketing Insider Group

FEBRUARY 3, 2022

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. It should also include a balance of paid, owned, and earned media. Image Source: Aha.io).

Marketing Strategy 114

Marketing Strategy Marketing Marketers PR 114

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Hubspot Marketing

FEBRUARY 17, 2023

Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. It’s also the top content type marketers plan to leverage for the first time in 2023.

Gen Z 127

Gen Z Education Social Media Marketing User-Generated 127

Sprout Social

FEBRUARY 21, 2022

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. LinkedIn will be one of the next social media platforms focusing on short-form video —feeling déjà vu yet? Create thought leadership content. Share data points. Create a Live stream.

Thought Leadership 140

Thought Leadership Gen Z Real Estate Education 140