Martech

FEBRUARY 2, 2024

” “How do I utilize a Customer Data Platform (CDP) for personalized marketing?” 4: Marketing operations : Words like “MOps,” “operations,” “create” and “need” suggest operational discussions, possibly around how to implement or utilize marketing technologies.

User-Generated 105

User-Generated Marketing Marketers CMO 105

Rock Content

APRIL 12, 2024

We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Neil Patel

JANUARY 3, 2022

Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. These factors are important, and it is why account-based marketing is a great opportunity. That’s a sign of broad marketing. Why is account-based marketing important?

Direct Mail 127

Direct Mail Marketing Marketers Retail 127

Duct Tape Marketing

MAY 19, 2011

His popular blog and audio podcast, “ Jaffe Juice ”, provides daily and weekly commentary respectively on all things new marketing. His personal marketing blog called Influential Marketing has been recognized as one of the top 25 marketing blogs in the world and was featured in the Wall Street Journal.

PR 53

PR Marketing Marketers Global Marketing 53

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. It had been a busy year, with tons of planning sessions for this one campaign. Sticks and Stones May Break Their Bones, But More Campaigns Could Kill Them.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Thought Leadership 134