Sprout Social

DECEMBER 6, 2023

Working with these individuals creates a unique opportunity to extend your brand’s reach into new and untapped audiences. This is particularly powerful for B2B brands that craft thought leadership content. The first step is to understand how your B2B influencer marketing strategy supports your business plan.

Influencer Marketing 111

Influencer Marketing Branding B2C Marketing 111

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. Check out our report, Developing a Business Case for Marketing Automation. Marketing Automation'

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Marketing Insider Group

JANUARY 2, 2013

10 Steps to a Building a Successful Content Marketing Strategy. You want to be a thought leader? It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. To help customers, you can’t write about your products. Become an Expert.

Marketing Strategy 94

Marketing Strategy Whitepaper Content Marketing Marketing 94