Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Q: What is ShipServ's go-to-market strategy? Q: What advice do you have for a new marketer?

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Thought Leadership Whitepaper User-Generated Shipping 61

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. The best way to capitalize on this is by including your customer in your content marketing strategy. 1) Customer Case Studies. 3) Feature Customers on Webinars.

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Customer Thought Leadership Whitepaper Non-Profit 109

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

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Inbound Marketing Whitepaper Real Estate Non-Profit 120

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

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Transform Whitepaper Thought Leadership Key Performance Indicator 83

Sprout Social

DECEMBER 6, 2023

Working with these individuals creates a unique opportunity to extend your brand’s reach into new and untapped audiences. This is particularly powerful for B2B brands that craft thought leadership content. The first step is to understand how your B2B influencer marketing strategy supports your business plan.

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Influencer Marketing Branding B2C Marketing 118

Adobe Experience Cloud Blog

APRIL 14, 2015

They have created a strategy and then built campaigns spread across all the various channels in an effort to reach their customers and prospects on Facebook, Twitter, digital advertising , mobile, email , and more. When you pair powerful technology and insights from Marketo with ad tech, marketing magic happens.

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Product Thought Leadership Advertising Advertisers 134

Neil Patel

OCTOBER 4, 2020

Or perhaps you need to discover new market segments by leveraging customer data. And in the ideal case, a partner that can help take over the execution of your new data-informed strategy, particularly when it comes to the marketing aspect. Thought Leadership. Powerful Technology.

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Analytics Thought Leadership Communications User-Generated 136

Adobe Experience Cloud Blog

NOVEMBER 5, 2015

This decision-maker doesn’t have to be a genius technologist, but just someone who can prioritize your company’s marketing needs with a clear vantage of both current and future priorities. With the right marketing automation tool, you’ll have the flexibility to easily implement marketing strategies in real time across different channels.

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Thought Leadership Transform Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 11, 2018

Story Is the Engine of Your Marketing Strategy. Storytelling isn’t just a new marketing buzzword. Story is your most valuable marketing asset because it’s the foundation of your entire strategy. I’d love to hear your thoughts on how it has changed your tactics and processes.

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Thought Leadership Marketing Marketers Price 134

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

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Thought Leadership B2C Transform Marketing 49

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Ask yourself “What is my company trying to accomplish?”

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Thought Leadership Marketing Automation Platform CRM User-Generated 134

Adobe Experience Cloud Blog

JANUARY 19, 2009

I began covering B2B marketing after 10 years as a business and technology reporter. I was in San Francisco during the first Internet bubble, where I covered nascent online marketing strategies for publications like Wired News and Business 2.0.

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Thought Leadership Telemarketing Direct Mail Analytics 48

Adobe Experience Cloud Blog

APRIL 3, 2015

In my previous post, I discussed why website engagement is the new marketing “must-have”. As with any other marketing strategy, how you calculate a budget typically depends on the extent of the potential reach and derived impact. The Web as a Strategic Channel. The Problem. Targeting and Personalization b2b Consumer'

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Thought Leadership Marketing Mix Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 8, 2018

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. We all can’t be lucky enough to have such an enviable product to market and sell; I mean, Red Bull almost sells itself.

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Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Through the actions of marketers, like you, who serve on the front lines of global expansion! Modern Marketing b2b Consumer'

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Global Marketing Thought Leadership Transform Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Especially in a highly regulated industry like asset management, it’s difficult to stay up-to-date with new technology and processes without guidance from the SEC or FINRA. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era. Lead Generation Forms.

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Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 10, 2016

Social media offers marketers more than a way to reinforce your brand. It’s also a good way to drive people
 to a conversion or sale, either immediately (sometimes even on the platform) or by bringing in new marketable contacts into your database and nurturing them across all channels. Download it today!

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Social Media Marketing Thought Leadership User-Generated Marketing 94

Adobe Experience Cloud Blog

MARCH 23, 2018

That’s become possible with your own “marketing Alexa”—a kind of marketing technology that leverages AI, predictive analytics, and machine learning to strengthen your marketing strategy with data-driven decisions and actions—from lead generation and ranking to branding and campaign management. Grow Your Market.

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Customer Thought Leadership Analytics Finance 134

Sachs Marketing Group

MARCH 14, 2024

Keywords also provide insights into market trends and customer behavior, allowing you to effectively tailor your offerings and marketing strategies. This visibility increases your chances of attracting more visitors and converting them into customers.

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SEO User-Generated Transform Customer Journey 52

Adobe Experience Cloud Blog

AUGUST 12, 2015

Businesses are jumping into the podcast world as a hot new marketing channel —and as a new source of direct revenue. Many companies are embracing podcasts as a fresh component of their content marketing strategy.

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Law Thought Leadership eBook Advertising 134

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. One of the key topics of discussion? Digital transformation.

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Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

JANUARY 27, 2016

After implementing predictive sales and marketing strategies, you might start to feel like you’re exhausting your existing market. projected revenue, conversion rates, and sales effort) of new market segments, as opposed to focusing on a raw metric like lead volume. Expand with confidence.

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Management CRM Thought Leadership Marketing Automation Platform 89

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly. 97% of marketers agree that ABM has a “somewhat” or “much” higher ROI than other marketing initiatives. Account-based marketing is not a new marketing trick that sales needs to deal with or help implement.

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Marketing Marketers Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

APRIL 17, 2014

Getting your company leadership to agree to exact KPIs ahead of time makes it easy to measure marketing automation’s success month by month. Of course, you may need to adjust your KPIs and your strategies as you learn from your marketing automation experience, but your new marketing solution will make this process transparent and easy.

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Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Marketing Insider Group

MARCH 9, 2020

Start with a Content Marketing Audit. Like learning to sing, learning how to create a successful content marketing strategy on a budget goes better if you start with the basics. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target.

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Whitepaper Thought Leadership CMO Content Marketing 107

Marketing Insider Group

JULY 12, 2012

Forward-thinking sales leaders are actually looking to marketing to help them understand social selling, early-stage (non-promotional) customer engagement strategies, how to develop customer insights and how to produce content that attracts and engages with customers so that they become part of the consideration set.

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Thought Leadership Marketing Marketers Promotion 105

TechWyse

MARCH 8, 2023

For instance, sharing thought leadership content on LinkedIn is an unparalleled B2B lead generation method. Everyone, from small-scale local companies to international brands, uses podcasts in their inbound marketing strategy. This starts by searching for influencers who are known within your niche.

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Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Adobe Experience Cloud Blog

MARCH 24, 2011

Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market. As CMG puts it, they’re obsessed with understanding their target market. How are you transforming and innovating your marketing strategies? Getting intimate.

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Transform CMO Direct Mail Thought Leadership 118

Adobe Experience Cloud Blog

DECEMBER 2, 2016

So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Lead-to-Account Matching. Share your experience in the comments below!

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Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

MAY 7, 2021

Access your techie side with a new perspective. Gaining the knowledge of how collected data can impact your new marketing strategies is essential. Even for different channels like Facebook, Google; it allows you to brainstorm new ideas. They offer comfort to their customers by being transparent. ?

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Thought Leadership User-Generated Marketing Marketers 174

Marketing Insider Group

JANUARY 2, 2013

10 Steps to a Building a Successful Content Marketing Strategy. You want to be a thought leader? It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. This is the new marketing: it’s more about educating than broadcasting.

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Marketing Strategy Whitepaper Content Marketing Marketing 98

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies. And with the new Marketing AI Institute, Roetzer and his team are clearly thought leaders in marketing.

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Inbound Marketing PR Manufacturing Marketing 73

Adobe Experience Cloud Blog

MARCH 26, 2015

Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. And it certainly is.

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Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 3, 2017

New Marketing Leaders Are Bridging the Future. New leaders are emerging in marketing today. How have you incorporated storytelling into your marketing strategy? On some level, we really want to focus on value but we end up focused on volume to achieve it. Focus on delivering value to your customers.

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Thought Leadership CMO Promotion Customer 134

Adobe Experience Cloud Blog

MAY 7, 2021

Access your techie side with a new perspective. Gaining the knowledge of how collected data can impact your new marketing strategies is essential. Even for different channels like Facebook, Google; it allows you to brainstorm new ideas. They offer comfort to their customers by being transparent. ?

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Thought Leadership User-Generated Marketing Marketers 69

Marketing Insider Group

SEPTEMBER 8, 2015

Most B2B marketers are fighting back with thought leadership—but this simply won’t work.” ” The video presentation was particularly interesting for me based on my own experience and views on the role of thought leadership in B2B Marketing. What is Challenger Marketing?

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Thought Leadership Whitepaper Marketing Marketers 96

Marketing Insider Group

SEPTEMBER 5, 2023

Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? Is it industry leaders, potential clients, or maybe a niche segment within your market? If your company aims to break into a new market segment, for example, your content should reflect and support that. Set clear objectives.

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Market Research Content Marketing Marketing Marketers 101