Marketing Strategy Pharmaceutical Product Marketing 
Martech
JUNE 3, 2024
While you can continue using horizontal go-to-market strategies, you risk burning out your team without a clear plan. Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit.
Martech
MARCH 1, 2024
This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.
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