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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Glenn Watson, Ego Pharmaceuticals. Recognizing a company that has unified its content and marketing strategy to streamline customer journeys and deliver personalized content to the right audience at the right time. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada. The Analyzer. Pitney Bowes. RS Components. The Architect.

Transform 146
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The B2B case for retention marketing: 7 key tactics

Martech

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing.

Gen Z 113
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How AI insights improve decision making

Sprout Social

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 108
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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Glenn Watson, Ego Pharmaceuticals. Recognizing a company that has unified its content and marketing strategy to streamline customer journeys and deliver personalized content to the right audience at the right time. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada. The Analyzer. Pitney Bowes. RS Components. The Architect.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Finish Thompson realized it needed to refresh its go-to-market strategy and especially to update its online presence.