Martech

JULY 27, 2021

With this Olympics, for the first time, the CTV ad experience is finally catching up and getting the biggest test in its history, paving the way for other tentpole live events to benefit from serving dynamic creative digitally. Why we care. The CTV audience has become an essential slice of the pie and can’t be overlooked.

Tentpole 109

Tentpole Management Advertising Advertisers 109

Martech

MARCH 15, 2022

For marketers reaching sports fans, March Madness is the NCAA national Div. Ads on linear TV networks are very expensive, but even marketers who can afford them are out of luck — they’ve all been sold. Read more: How marketers are leveraging QR codes on TV. Get the daily newsletter digital marketers rely on.

Tentpole 105

Tentpole Advertising Advertisers Digital Marketing 105

Sprout Social

NOVEMBER 19, 2018

Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Although online shopping habits have evolved and led to sales that are diffused throughout the holiday season, there’s no doubt Black Friday and Cyber Monday are still major tentpole events.

Retail 108

Retail Tentpole Shoppers PR 108

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. For marketers, the ability to reach these consumers at scale is also improving with AI technology. Why we care.

Tentpole 93

Tentpole Transform Advertising Advertisers 93

Litmus

SEPTEMBER 17, 2020

You may be an email team of one, but do you work with another marketer who is AWESOME at writing copy? Furthermore, they often consume valuable time and resources on already strapped marketing teams. Finally, all three participants (and a lot of the attendees polled) were optimistic about interactivity’s role in email marketing.

Tentpole 69

Tentpole eBook Email Marketing Place 69