Duct Tape Marketing
DECEMBER 7, 2023
You think of some of what we've talked about has really been attributed to millennials. We know that diverse teams are better performing than non-diverse teams. John (14:56): I know in my organization, most of the members of our team are fit into the millennial generation, age wise. So you want to get more profitable?
Martech
MARCH 10, 2023
They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. For example, CPMS for in-game ads targeting Gen Z and Millennials were 30-50% higher than those targeting Gen X and Baby Boomers, according to an Interactive Advertising Bureau (IAB) study. Get MarTech!
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Sprout Social
AUGUST 11, 2022
Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Metaverses offer an entirely new experience for users to socialize, play games, work and even make purchases. The Meta Lite Bar is back!
Econsultancy
DECEMBER 13, 2021
Hulu, which now has more than 39 million subscribers, has created new technology that allows advertisers to be able to buy ads themselves using data, collected by Disney, that indicates what audiences are watching across their owned channels and when. by September when non-essential brick-and-mortar shops had mostly resumed trading.
Neil Patel
DECEMBER 22, 2021
NFT stands for non-fungible tokens. Plenty of big brands are using this technology to drive their marketing strategies. Here’s six ways brands are using NFTs to drive brand awareness and profits. But times are changing, and Bicycle wants to reach a younger audience , many of whom are interested in new technology like NFTs.
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