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It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.
A pharmaceutical company blog might not sound like a particularly exciting form of content. The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget. Breakthroughs by Pfizer.
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