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Twitch marketing: What it is and how brands can do it right

Sprout Social

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. In terms of Twitch marketing, the site’s demographics skew on the younger side. Remember what we said earlier about Twitch being a place for influencers? Working with influencers.

Gen Z 131
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A Guide to Increasing Video Advertising Engagement 

Bannerflow

You’ll need more detailed video advertising metrics to determine who engages with your brand and how well your ad performs. According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. How do you engage customers in video marketing?

Gen Z 52
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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

Facebook Stories give you prime real estate at the top of the News Feed. Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. Tweet out a question or poll to encourage engagement, then Tweet out the video later as the answer.