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3 Short-Form Video Trends Online Marketers Should Watch in 2021

Hubspot Marketing

Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.

Gen Z 145
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Twitch marketing: What it is and how brands can do it right

Sprout Social

Music productions? For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. A similar percentage support them monetarily either through donations or product purchases. Simply put, Twitch is a livestreaming platform. Creating custom sneakers?

Gen Z 131
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A Guide to Increasing Video Advertising Engagement 

Bannerflow

In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads.

Gen Z 52
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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Real Estate businesses can make their brochures display 3D models of houses. Video Marketing.

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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

Facebook Stories give you prime real estate at the top of the News Feed. Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. Give your LinkedIn an audit to see where video could fit in. Make a Facebook Story.