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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

The Rosé berries have actually been on the market for 12 years; but one problem was that, too Baby Boomers and Gen X, at least, they looked unripened. “Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. In traditional retail groceries, fresh produce is what you see as you enter.

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Merkle raises its commerce game: Tuesday’s daily brief

Martech

. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. We also doubled down with our retailers direct in understanding click-and-collect and their online process.”. Instacart and Shipt were two that we trialed.