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How to leverage neuromarketing for SEO

Search Engine Land

These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO.

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This day in search marketing history: February 25

Search Engine Land

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

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5 behavioral strategies to make your content more engaging

Search Engine Land

Considering the content’s place in the customer journey helps you tailor it more intentionally by understanding what came before and the next actions. While some SEOs may worry about potential cannibalization, when done correctly and aligned with the audience’s needs, you can work around such issues. SUBSCRIBE See terms.