7 Paths to a Successful Startup
Duct Tape Marketing
MARCH 13, 2025
John Jantsch (10:27.928) So there's another term that you use in the book, technology commercializers, that again, I guess that's a bit of a recombination maybe, path kind of bridging the gap between existing innovation and new market applications. Talk about your story there. Lori Rosenkopf (10:32.853) Mm-hmm.
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