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How to assess ESPs and get buy-in for a new one

Litmus

Approaching your leadership team with a well-researched business case to make the switch can help illustrate gains from changing technologies, but getting that all-important green light might not be an easy process. Create (and narrow) lists of considerations. Audit more than just your emails in your current system.

Finance 59
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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Beacons are physical gadgets tucked in unobtrusive places (e.g, This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread.

Transform 120