Dump the Sales Funnel in Favor of Lifecycle Marketing
Content Marketing Institute
JANUARY 14, 2019
“Right-here” consumer – Buyers expect mobile experiences, including shopping, to tailor to their physical location. Right-now” consumer – Buyers want purchasing power no matter the time or place. But how do they fit on the old marketing charts? New buyer types: (1) well-advised; (2) right-here; (3) right-now consumers.
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