Online Buyers Price Product Marketing 
Content Marketing Institute
JANUARY 14, 2019
HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. Email marketing with content updates.
The CMO Survey
JANUARY 29, 2019
Recognizing that many customers dont enjoy visiting dealerships or haggling over prices, Carvana has entirely digitized the car buying experience. Thats in line with customer behavior, as most users spend 13 hours researching online and just 3.5 The CMO Survey finds that companies are spending more on digital marketing.
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