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Adobe Experience Cloud competitors: 8 Alternatives for marketing teams

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That’s why in this guide, we’ve gathered the eight best Adobe Experience Cloud competitors and alternatives — from traditional marketing clouds to more modern omnichannel and digital experience platforms. From here, they could start launching personalized marketing campaigns across channels.

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Why Is Personalized Marketing Important?

Litmus

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?

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AI marketing automation: The perfect match to supercharge your marketing campaigns

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Traditional marketing automation vs AI marketing automation Traditional marketing automation is straightforward. AI-powered omnichannel marketing automation ensures consistent messaging and channel engagement, resulting in a unified and enhanced experience.

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Digital marketing evolution: New approaches and channels

Welcome Software

Examples of online digital marketing include: Search engine optimization (SEO) Content marketing (blogs, videos) Social media marketing (SMM) Email marketing Why digital marketing matters Digital marketing has many advantages over traditional marketing (e.g.,

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Digital marketing evolution: New approaches and channels

Welcome Software

Examples of online digital marketing include: Search engine optimization (SEO). Content marketing (blogs, videos). Social media marketing (SMM). Email marketing. Why digital marketing matters. Digital marketing has many advantages over traditional marketing (e.g.,