Remove Pharmaceutical Remove Promotion Remove SEO Remove Whitepaper
article thumbnail

How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. The SEO team emphasized phrases and word strings, which were more likely to indicate a serious need.

article thumbnail

Webinars: A complete guide with examples

Search Engine Land

Attract new leads : Online events are a draw for lots of people, and with a little promotion, new leads will find your webinar and sign up. 91% said they prefer webinars over articles, whitepapers, and blog posts, according to a BrightTALK survey. Organizers of small webinar events report needing 3-6 weeks to promote the event.