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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. This is magic content for B2B promotions via Reddit Ads.

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Webinars: A complete guide with examples

Search Engine Land

Attract new leads : Online events are a draw for lots of people, and with a little promotion, new leads will find your webinar and sign up. 91% said they prefer webinars over articles, whitepapers, and blog posts, according to a BrightTALK survey. Organizers of small webinar events report needing 3-6 weeks to promote the event.