Social Spotlight: How Airbnb kept the lights on when everyone was home
Sprout Social
NOVEMBER 16, 2020
Takeaways: Acting fast enabled Airbnb to make a tangible impact on the global crisis at a crucial point in time. Those insights will be indispensable to practically every area of the company from marketing and sales, to R&D, customer service and more. For example, their Instagram grid looks and reads like a traveler’s diary.
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