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22 Side Projects From the Buffer Team

Buffer Marketing

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Hailley : MakeWorkWork Hailley co-hosts a podcast and creates resources about creating purposeful workflows complete with custom Notion templates.

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How We Built Our Guest Posting Program

Buffer Marketing

Over time, this practice changed as we leveled up as a team and became more focused on content goals and we moved away from working with guest authors because of the editing time it took. Guest posting resources like Convertflow , Shopify , and Zapier offered diverse approaches tailored to their unique audience and brand voice.

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AskBuffer: How Do I Gain More Email Newsletter Subscribers

Buffer Marketing

The Morning Brew , a business newsletter, sends all of their subscribers this summary once they've opted-in, along with providing other resources readers would be interested in. And consider giving your audience a more detailed preview of what to expect.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Marketing

If you’re not focusing on high-quality content creation with a clear goal in mind (like Hailley Griffis and Eric Doty explain below), delivering ROI on all your hard work is going to be tough. On Resources, we focus more on timely content, and so shoot for our results there to be more immediate.