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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise. Augmented reality (AR) and gamification are at the forefront of this movement, transforming passive spectators into active participants.

Branding 108
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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. About Our Guest: Mallory Russell With over 15 years of shaping content for top brands, Mallory Russell knows how to turn stories into growth.

SEO 57
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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

shopifysuccess #designwithcanva Event/Seasonal Time-bound or campaign-bound hashtags Boosts visibility around events, launches, or tentpole industry moments. #leadgeneration #customerretention Branded/Owned Created by your team or company Tracks campaigns, community threads, or ongoing series. Builds brand IP on-platform.

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IAB NewFronts rings in the age of digital video dominance

Martech

Getting this balance right, navigating privacy and personalization, will help transform how your brand connects with your customers,” said Sean Downey, Google’s President, Americas and global partners. The identity solution is live with NBCUniversal and coming soon to the Disney Real-Time Ad Exchange (DRAX).

Tentpole 114