Marketing Insider Group

NOVEMBER 18, 2010

2010 was the year social media moved from cutting edge to mainstream (right?). We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments.

Inbound Marketing

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 The penetration of Internet users in India is only 5%.

Telemarketing

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. Michael Brenner Nov 5 2010 Thank you Denise. 5% conversion rate of mostly unqualified leads.

Telemarketing

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. Michael Brenner Nov 5 2010 Thank you Denise. 5% conversion rate of mostly unqualified leads.

Telemarketing

Marketing Insider Group

JULY 21, 2010

Almost 50% of the users in this study withheld accurate contact details. Share: Read more from Search Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Search Engine Marketing , Search Marketing , SEO Click here to cancel reply. Share your thoughts, post a comment. All rights reserved.

Telemarketing

Marketing Insider Group

JULY 8, 2010

Launched in early 2010, CellarThief sells only three heavily-discounted wines on its site at any given time, hand-picked from world-class wineries by industry veterans. Users first download the free Stickybits app, then scan a barcode and attach content. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

Energy

Marketing Insider Group

JULY 8, 2010

Launched in early 2010, CellarThief sells only three heavily-discounted wines on its site at any given time, hand-picked from world-class wineries by industry veterans. Users first download the free Stickybits app, then scan a barcode and attach content. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

Energy

Marketing Insider Group

SEPTEMBER 30, 2010

Sometimes simple things like user-based navigation, transparent pricing and a comparison against your competition can go a long way in helping prospects gain the insights they need to pick up the phone and speak with a sales rep. Michael Brenner Sep 30 2010 Thanks Mario, It’s a great point. Websites are store fronts.

Marketers

Marketing Insider Group

JUNE 4, 2010

Michael Brenner Jun 4 2010 Hi Ryan. Cindy Lavoie Jun 4 2010 I’m noticing these days that many corporate people are overly concerned about what department social media should reside in and who should “own&# it. Michael Brenner Jun 4 2010 Hi Cindy, I couldn’t agree more. See my recent article for more.

PR