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This day in search marketing history: January 13

Search Engine Land

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Responsive search ads available globally in all Microsoft Advertising interfaces.

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This day in search marketing history: February 10

Search Engine Land

Here’s how Google’s own ads impact bids & pricing in AdWords auctions 2017: Google took steps to minimize the impact of its ads on CPCs, but advertisers paid as if Google didn’t win its ad positions, not as if Google didn’t bid at all. Foursquare Sets Super Record During Big Game 2011: It saw 200,000 check-ins.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. And advertisers can stand to learn a few things from them. There’s a reason the influencer marketing industry is booming. Or re-emerging.

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Blending Paid Social with Organic Social :: Small Business.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

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11 Social messaging apps every marketer should know in 2022

Sprout Social

Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. So, how can you integrate conversational marketing into your strategy? Social messaging apps give marketers the opportunity to connect with people one-on-one by creating impactful, personalized touchpoints.