The Zero-Click Internet: What It Means for Your Marketing Strategy
Duct Tape Marketing
FEBRUARY 26, 2025
In 2011, Gabriel described Google as having these zero click searches and zero click answers. Maybe they'll call it content placement or offsite content marketing. So, you know, when did it start showing up? Rand Fishkin (01:13.356) Yeah. So, the term I believe was coined by initially Gabriel Weinberg at DuckDuckGo.
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