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Grabbing and Owning a Seat at the Revenue Table

Adobe Experience Cloud Blog

by Phil Fernandez There has been a lot of discussion in recent years about the desire of marketing professionals to have a “seat” at the senior management table – where the most important decisions are made regarding the company’s strategic direction, operations, and financial activities. Nothing succeeds like success.

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MarTech’s GA4 experts to follow

Martech

Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. Krista is also an in-demand speaker. In your inbox.

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The Four Biggest Content Marketing Pain Points

Marketing Insider Group

Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc.

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Can A Salesperson Really Think Like a Marketer?

Duct Tape Marketing

My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Ingram, Strategic Account Manager at Relationship One and host of the Sales Success Stories Podcast. He and I discuss why it’s important for sales and marketing teams to have a positive relationship and how they can work hand-in-hand.