Grabbing and Owning a Seat at the Revenue Table
Adobe Experience Cloud Blog
JULY 12, 2011
As CMOs hone in on where and how to focus marketing budgets to generate maximum results, the obvious choices are not always the best. For example, last year Google published a chart that outlined its projections for 2011 marketing spending in the B2B space. Social media made up about 3 percent of spending on the chart.
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