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Litmus Live Recap 2024: Highlights From Day 1

Litmus

In 2011, Helzberg Diamonds created 60,000 animated GIFs so they had one for each unique name on their subscriber list. White from Oracle shared tactics for creating remarkable emails from 20 years in email marketing. Takeaways include: An great overview of the hierarchy of subscriber needs. 20 email examples from the past 20 years.

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The hidden costs of martech sprawl and how to overcome them

Martech

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% And every month, another vendor pitches you the next game-changing solution to a problem you’re not sure you have. The modern marketing leader is drowning in options. compound annual growth rate.

Transform 109
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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

billion MAU WeChat  was released in 2011 by  Tencent , one of China’s biggest tech companies. ⚡ You guessed it — we analyzed millions of videos to uncover the best time to post on TikTok to optimize views, too. With over  1.32

Branding 126
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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

You just took a bad photo of your cup of coffee. You put a sepia filter on it and posted it to your 12 followers. It got zero likes. Life is good. This, my friends, was the golden age of organic social media.

Gen Z 122
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Picsart is helping modern marketers bring their dreams to life in minutes

The Drum

Since Picsart was founded in 2011, it has quickly grown from a photo editing app to an all-in-one creative powerhouse. In a world where trends can shift overnight, creativity can’t afford to be slow or complicated. Creators need access to intuitive, flexible tools that can match their pace and help them get their ideas out into the open.

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The GTM Technology Stack You Need Based On Company Stage

The Marketing Operations Leader

Back in 2011, Moni was a “Revenue Engineer” at The Pedowitz Group. Podcast Episode: The New Title of GTM Engineer May Be Fake We interviewed Moni Oloyede and talked about GTM Engineers. Here’s what we uncovered. GTM Engineer is just a rebrand of RevOps. The name changed, the work didn’t. Coding campaigns.

CRM 130
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Why the Age of Influencer Marketing is Just Beginning

Businesses Grow

AI will drive influencer marketing growth I wrote the first book on influencer marketing ( Return On Influence ) in 2011 before anybody was using the term. Of course it’s rocketing skyward, and in my view, the Age of Influencer Marketing is just beginning. The timing of the book was great: What drove this growth?