SMEI

JANUARY 24, 2023

Dove: In 2011, Dove stirred up controversy with its “Real Beauty Sketches” campaign. Many people interpreted the ad as promoting an unhealthy body ideal and exploiting male insecurities. The campaign was widely panned, with a petition against it gaining over 100,000 signatures.

Customer loyalty 262

Customer loyalty Marketers Marketing Food 262

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% And every month, another vendor pitches you the next game-changing solution to a problem you’re not sure you have. The modern marketing leader is drowning in options. compound annual growth rate.

Transform 107

Transform Finance Marketing Automation Platform Health 107

Jeff Bullas

FEBRUARY 1, 2023

It was founded in 2011 in San Francisco, California, with the goal of making local delivery as fast and convenient as possible. Shopify’s Gross Merchandise Volume was $136.3 billion for the first three-quarters of 2022. Postmates connects customers with local couriers who pick up and deliver items within a specified time frame.

Food 321

Food User-Generated Shoppers Retail 321

Search Engine Land

FEBRUARY 1, 2023

2011: Bing’s Yusuf Mehdi: “We have some of the best minds in the world at work on search quality and relevance, and for a competitor to accuse any one of these people of such activity is just insulting.” Tablets On Nearly Equal Footing With iPad 2011: More coverage: Live Blogging The Google Android 3.0

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

MARCH 17, 2023

Google Goes Beyond Answers, Starts Guessing Release Dates 2011: Google added a one box even when it only had a “best guess” at the answer to a search. Yahoo’s AllTheWeb To Redirect To Yahoo Search April 4th 2011: AllTheWeb one of the search engines Yahoo acquired in 2003 to help build Yahoo Search, would sunset April 4, 2011.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Hootsuite

JANUARY 3, 2025

Way back in 2011, a Twitter user offensively asked why Rihannas hair looked so nappy, in the music video for her song Man Down. In response, the music and business mogul clapped back: Cuz Im black b h!!!!

Food 116

Food Health Law Non-Profit 116

Hubspot Marketing

MAY 10, 2017

If you still remember the brief time when we were all obsessed with joining Google+, you might recall that its summer 2011 launch was by invite-only: Users had to be invited by Google or by friends who shared an invitation with them. Under this system of exclusivity, 10 million users joined Google's social network in just two weeks.

Branding 144

Branding Price Shoppers Law 144

Businesses Grow

JUNE 23, 2025

AI will drive influencer marketing growth I wrote the first book on influencer marketing ( Return On Influence ) in 2011 before anybody was using the term. Of course it’s rocketing skyward, and in my view, the Age of Influencer Marketing is just beginning. The timing of the book was great: What drove this growth?

Influencer Marketing 65

Influencer Marketing Marketers Marketing Advertisers 65

Hubspot Marketing

OCTOBER 11, 2023

2011 - Snapchat followed Instagram as a mobile-only experience and the first app to popularize disappearing messages and ephemeral content. 2011 - Google+ was created, where users could create Circles of people they wanted to connect with and share content exclusive to those micro-networks. Let’s go dive into the timeline of events.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2011: German privacy officials were concerned about Google Analytics tracking web users’ IP addresses, which could violate an individual’s privacy.

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

JANUARY 13, 2023

2011: After six years at the helm of Google Maps, Hanke said he was “restless” and was a bit tired of running a large organization. 2011: Google hit 66.6% – a record high for Google in comScore’s numbers – while AOL hit a historic low of 1.9%. 2011: “Q. 2011: The Social Graph: Revolution or Evolution?

Search Marketers 108

Search Marketers Non-Profit Marketers Marketing 108

Backlinko

MARCH 13, 2024

In 2013, more than half (51%) of US adults owned a smartphone for the first time during the survey period (2011-2023) and continued to grow since then.

Communications 122

Communications Product Marketers Marketing 122

Search Engine Land

JANUARY 4, 2023

2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. 2011: Despite a principled stand against censorship and the subsequent revelation that Chinese government surrogates were behind Gmail hacking, the company was contemplating a “return” to the Chinese market. Google Can’t Seem to Quit China.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Hubspot Marketing

JANUARY 22, 2025

You just took a bad photo of your cup of coffee. You put a sepia filter on it and posted it to your 12 followers. It got zero likes. Life is good. This, my friends, was the golden age of organic social media.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

NOVEMBER 4, 2024

billion MAU WeChat  was released in 2011 by  Tencent , one of China’s biggest tech companies. ⚡ You guessed it — we analyzed millions of videos to uncover the best time to post on TikTok to optimize views, too. With over  1.32

Branding 124

Branding Social Media Marketing User-Generated Advertisers 124

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 2011: Just in time for the opening round of the NFL playoffs. 2011: Co-founder Charlie Cheever admitted it had been “a big challenge” to maintain Quora’s character while the site has been flooded with new users.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

JANUARY 17, 2023

2011: Spending on search engine marketing grew 23% year-over-year in the fourth quarter of 2010. 2011: The four main questions and areas of inquiry against Google. 2011: Make-My-Baby.com was suggesting that people needed a plug-in to use it – one that would install a toolbar and change their search provider and home page to Bing.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

MARCH 24, 2023

2011: “To make our schedule to ship the tablet, we made some design tradeoffs,” said Andy Rubin, vice-president for engineering at Google and head of its Android group. 2011: Facebook was testing new ad targeting options that displayed creative beside content that was contextually relevant, similarly to Google’s AdSense.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

SEPTEMBER 15, 2023

13) Chris Barton, who worked for Google from 2004 to 2011, said negotiating deals to make Google the default search engine on mobile devices was a top priority during his time at the company. ” Google’s search engine default status on phones was a ‘priority’ (Sept.

Law 137

Law Manufacturing Search Marketers Product 137

Backlinko

MARCH 13, 2024

Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% 6.16% 2010 38.31% 18.71% 2011 38.33% 35.32% 2012 49.48% 40.63% 2013 52.79% 39.25% 2014 52.3% Year iPhone (iOS) Android 2009 57.9% 42.58% 2015 50.85% 46.42% 2016 53.19% 45.2% million.

Branding 126

Branding Marketers Marketing 126

Search Engine Land

FEBRUARY 28, 2023

Google Adds More Trike Views To Google Maps Street Views 2011: Google Bikes pedaled around the world capturing pictures of streets where cars could not venture. Google Doesn’t Sign Up As Facebook Ad Provider 2011: Facebook developers weren’t allowed to monetize their apps with ads from Google AdWords. But that is not an option for us.”

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Search Engine Land

MARCH 20, 2023

In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Report: Google Still Top Desired Place To Work 2011: An annual study ranked Google the top place for young working professionals to work at. rel=next/prev was not found on Google. That’s an error.

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Martech

JUNE 13, 2025

The composable Searches for CDPs have been increasing since roughly 2011. Proof that a healthy, competitive landscape can benefit the buyer. And we should actively encourage that. But then something happened. Consolidation was no longer enough. They spiked in 2025.

Transform 65

Transform Price User-Generated Customer 65

Search Engine Land

MARCH 3, 2023

Google Test: Auto-Completing Search Queries 2011: This auto-completion was happening on long-tail terms where Google Suggest had stopped giving suggestions. PPC Data On “Farmer” Shows Traffic Quality Improvement 2011: Revenue-per-click was showing a modest improvement. It was even keeping links from the tweet active in the snippet.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Duct Tape Marketing

AUGUST 28, 2020

During a trip to Western Kansas with her family on New Year’s Day 2011, Laura watched the scenic Flint Hills roll by, while her feet were propped up on the car dashboard. In the summer of 2011, Laura’s daughter wore one of the first prototypes, “I am confident,” to volleyball practice, and gave mom great feedback.

Non-Profit 100

Non-Profit Market Research Digital Marketing SEO 100

Search Engine Land

JANUARY 19, 2023

Thoughts On Larry Page As The New Google CEO 2011: Some reflection on how Eric Schmidt came into the role that Page once held and why the company may have made the change. Google’s $8B Earnings Overshadowed By Leadership Change 2011: In Q4 2010, Google reported revenues of $8.44 billion, 26% year-on-year growth.

Search Marketers 88

Search Marketers SEO Marketers Marketing 88

Sprout Social

APRIL 18, 2022

Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. Since launching in 2011, Nextdoor has expanded its presence into more than 285,000 neighborhoods globally.

User-Generated 129

User-Generated Social Media Marketing Management Communications 129

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. The landscape Brinker has been helming since 2011 became a sufficiently iconic visual representation of the space that it’s worth commenting on major design changes evident in the latest versions.

Transform 112

Transform Manufacturing Traditional Marketing Management 112

Duct Tape Marketing

MAY 19, 2021

Amy started her entrepreneurial journey in 2011 when she left her corporate job to have more flexibility and time with her family and started a small Virtual Assistant business. Questions Sara asks Amy Foley: Tell me a little about your story before launching your virtual assistant business back in 2011?

Real Estate 97

Real Estate Manufacturing Health Communications 97

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. Shares were priced at $65, above the expected range of $55 to $65. Following the jump, the company had a market value of over $8 billion. It orchestrates engagement between brands and customers across multiple channels.

Transform 115

Transform Price Place Branding 115

Search Engine Land

JANUARY 12, 2023

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Matt Cutts educates Washington, DC about Google.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. New: Google Lets You Block Any Site From Search Results 2011: Google announced that you could hide or block certain sites from showing up in search results.

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Search Engine Land

MARCH 4, 2024

Introduced in 2011 (originally known as The Periodic Table Of SEO Ranking Factors), the Periodic Table of SEO Elements is now updated for 2024. Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. What is the Periodic Table of SEO Elements?

SEO 121

SEO eCommerce Place Branding 121

Animalz blog

DECEMBER 5, 2024

Andreessen published his idea in a 2011 essay, which became the inspiration for the tagline of their VC firm, Andreessen Horowitz: “Software is eating the world.” ” What to look for?

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Search Engine Land

MARCH 10, 2023

Google’s Mayer Envisions Future Of Location-Based Services At SXSW 2011: Mayer shared her vision for a future enabled by the search company’s technologies. Google Set For US Senate Committee Antitrust Investigation 2011: Google’s inevitable encounter with a formal antitrust inquiry in the US took a step closer.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

MARCH 21, 2023

Two Weeks Later, Google Lifts Ban On BeatThatQuote 2011: A search for their name in Google once again returns them at the top result. Google Touts Conversion Boost With Call Tracking Solution 2011: Use of Call Metrics helped one client increase response rates by almost 30% and conversions by nearly 20%. going for iPhone.”

Search Marketers 81

Search Marketers SEO Marketers Marketing 81

Hubspot Marketing

MARCH 23, 2021

The amount of revenue businesses allocate to marketing has increased steadily over the past 10 years, with average marketing percentage of revenue landing around 13% in 2021 , compared to just 8% back in 2011. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%).

B2C 144

B2C CMO Energy Marketers 144