2011 - Marketing Pro Pulse

Litmus Live Recap 2024: Highlights From Day 1

Litmus

OCTOBER 29, 2024

In 2011, Helzberg Diamonds created 60,000 animated GIFs so they had one for each unique name on their subscriber list. White from Oracle shared tactics for creating remarkable emails from 20 years in email marketing. Takeaways include: An great overview of the hierarchy of subscriber needs. 20 email examples from the past 20 years.

Copywriting

Copywriting B2C Energy Price

The hidden costs of martech sprawl and how to overcome them

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% And every month, another vendor pitches you the next game-changing solution to a problem you’re not sure you have. The modern marketing leader is drowning in options. compound annual growth rate.

Transform

Transform Finance Marketing Automation Platform Health

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

NOVEMBER 4, 2024

billion MAU WeChat was released in 2011 by Tencent , one of China’s biggest tech companies. ⚡ You guessed it — we analyzed millions of videos to uncover the best time to post on TikTok to optimize views, too. With over 1.32

Branding

Branding Social Media Marketing User-Generated Advertisers

Webinars

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Why B2B Growth Needs a Co-Marketing Strategy

How to Master Media Relations: Targeting, Tailoring, Timing

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

MORE WEBINARS

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

JANUARY 22, 2025

You just took a bad photo of your cup of coffee. You put a sepia filter on it and posted it to your 12 followers. It got zero likes. Life is good. This, my friends, was the golden age of organic social media.

Gen Z

Gen Z Social Media Marketing User-Generated Inbound Marketing

Picsart is helping modern marketers bring their dreams to life in minutes

The Drum

JULY 10, 2025

Since Picsart was founded in 2011, it has quickly grown from a photo editing app to an all-in-one creative powerhouse. In a world where trends can shift overnight, creativity can’t afford to be slow or complicated. Creators need access to intuitive, flexible tools that can match their pace and help them get their ideas out into the open.

User-Generated

User-Generated Marketing Marketers Target Market

The GTM Technology Stack You Need Based On Company Stage

The Marketing Operations Leader

APRIL 30, 2025

Back in 2011, Moni was a “Revenue Engineer” at The Pedowitz Group. Podcast Episode: The New Title of GTM Engineer May Be Fake We interviewed Moni Oloyede and talked about GTM Engineers. Here’s what we uncovered. GTM Engineer is just a rebrand of RevOps. The name changed, the work didn’t. Coding campaigns.

CRM

CRM Place Management Marketing

Why the Age of Influencer Marketing is Just Beginning

Businesses Grow

JUNE 23, 2025

AI will drive influencer marketing growth I wrote the first book on influencer marketing ( Return On Influence ) in 2011 before anybody was using the term. Of course it’s rocketing skyward, and in my view, the Age of Influencer Marketing is just beginning. The timing of the book was great: What drove this growth?

Influencer Marketing

Influencer Marketing Marketing Marketers Advertising

David’s new Europe MD, Ricardo Honegger, on borderless creativity and expansion plans

The Drum

JUNE 12, 2025

Back in 2011, Honegger had the opportunity to move from London back to Brazil (he is Brazilian-Swiss) to work at Ogilvy as an account director. Building on the success of its Madrid hub, Honegger will take learnings from the US expansion, which he played a pivotal part in, and his deep history with the agency. Read more here

Advertising

Advertising Advertisers Management

Social Sharing Might Get You Sued: Social Media And Copyright Law

Marketing Insider Group

SEPTEMBER 3, 2024

The term given to this practice was copyright trolling, and Righthaven filed over 250 lawsuits against media companies in 2010 and 2011. However, in 2011, several judges determined that Righthaven had no grounds to sue because the company didn’t actually own the copyrights to the material.

Law

Law Non-Profit Education Branding

Nobody knows what a CDP is anymore — and that’s the problem

Martech

JUNE 13, 2025

The composable Searches for CDPs have been increasing since roughly 2011. Proof that a healthy, competitive landscape can benefit the buyer. And we should actively encourage that. But then something happened. Consolidation was no longer enough. They spiked in 2025.

Transform

Transform Price User-Generated Customer

We Took Remote Work to the House of Lords — Here’s Why

Exposure Ninja

APRIL 29, 2025

” At Exposure Ninja , we’ve been fully remote since 2011. . “Remote and flexible working is something we’ve built our entire agency around, and seeing it recognised on a national stage like this was amazing,” says Charlie Marchant. “I’m proud that our experience can help shape real policy.”

Transform

Transform SEO Place Product

Cannes Lions is making ad creatives compete with the Sphere. How can we beat that?

The Drum

JUNE 12, 2025

Case in point, the event’s name used to be Cannes Lions International Advertising Festival, until 2011, when it was officially renamed the International Festival of Creativity. Once again, the advertising industry will soon descend on the south of France to award the best work of the year. Read more here

Advertising

Advertising Advertisers

Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

DECEMBER 2, 2024

Email send date and time: e.g. 1/1/2011 1:00 PM Owner: Who is the primary owner of this email? If you can’t answer one of them, it’s best not to proceed with the email until you reconnect with your team and get the answers to these crucial questions. Type of email: What category of email is this?

Copywriting

Copywriting Email Marketing Key Performance Indicator Whitepaper

Braze vs Adobe: Key tools, use cases, limitations & alternative

Use Insider

JANUARY 9, 2025

Braze benefits: Powerful mobile marketing , automation, and targeting capabilities Braze was founded in 2011 under the name Appboy. Adobe Campaign, which pulls together customer data and lets teams build personalized campaigns based on that data (with a particular focus on email marketing).

Customer Journey

Customer Journey eCommerce Analytics Price

The complete list of social media holidays [2025 edition]

Hootsuite

JANUARY 3, 2025

Way back in 2011, a Twitter user offensively asked why Rihannas hair looked so nappy, in the music video for her song Man Down. In response, the music and business mogul clapped back: Cuz Im black b h!!!!

Food

Food Health Law Non-Profit

Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

APRIL 23, 2025

Source The campaign began in Australia in 2011 and swiftly spread globally, capitalizing on social media engagement and UGC to promote brand awareness. Coca-Cola’s #ShareACoke Campaign Coca-Cola’s #ShareACoke campaign used personalization to promote its iconic bottles. It is still relevant (even after a decade of its launch).

PR

PR Branding Whitepaper Thought Leadership

Braze vs CleverTap: Key features, use cases, and more (2025)

Use Insider

JANUARY 3, 2025

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. The company started with a strong focus on SMS and push notifications. Appboy rebranded to Braze in 2017 and went public in 2021.

Customer Journey

Customer Journey User-Generated Analytics eCommerce

How to Create a Successful Social Media Campaign?

SocialPilot

JANUARY 30, 2025

Coca-Colas iconic Share a Coke campaign was launched in 2011 in Australia and New Zealand to increase the personalization of customer experience and boost engagement. Web Traffic : CTR, social referral traffic, bounce rate, average session duration, pages per session, UTM tracking data, etc.

Social Media Marketing

Social Media Marketing User-Generated Management Analytics

How to Create a Successful Social Media Campaign?

SocialPilot

JANUARY 30, 2025

Coca-Colas iconic Share a Coke campaign was launched in 2011 in Australia and New Zealand to increase the personalization of customer experience and boost engagement. Web Traffic : CTR, social referral traffic, bounce rate, average session duration, pages per session, UTM tracking data, etc.

Social Media Marketing

Social Media Marketing User-Generated Management Analytics

9 years and counting: Sprout recognized by G2’s 2025 Best Software Awards

Sprout Social

FEBRUARY 20, 2025

I have used it since 2011. In 2024, we released well over 200 new features to help customers maximize the power of social: from AI innovations to robust reporting capabilities and influencer marketing enhancements. Sprout has consistently been the best social management tool I’ve used at various organizations.

Influencer Marketing

Influencer Marketing Place Analytics Advertising

Blockbuster Blogs: How Breakthrough Ideas Are Born

Animalz blog

DECEMBER 5, 2024

Andreessen published his idea in a 2011 essay, which became the inspiration for the tagline of their VC firm, Andreessen Horowitz: “Software is eating the world.” ” What to look for?

Transform

Transform Law Manufacturing Inbound Marketing

Why Marketers Shouldn’t Shy Away From Long-Form Content

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

In 2011, psychologists Claude Messner and Michaela Wänke concluded that the faster we make decisions the happier we feel. The longer your sentences are, the more difficult it is to discern the point. Indicate Estimated Reading Time.

Thought Leadership

Thought Leadership Marketing Marketers Promotion

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. As Anita Lettink shows, that old saw is a bit of a myth.

Millennials

Millennials Whitepaper Gen Z Transform

A Complete Guide to the Google Panda Update: 2011-21 via @sejournal, @MrDannyGoodwin

Search Engine Journal

JUNE 30, 2021

The post A Complete Guide to the Google Panda Update: 2011-21 appeared first on Search Engine Journal. Learn everything you need to know about Google Panda. Check out why it was launched, what we know about the algorithm and a complete timeline.

SEO

Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

JANUARY 24, 2023

Dove: In 2011, Dove stirred up controversy with its “Real Beauty Sketches” campaign. Many people interpreted the ad as promoting an unhealthy body ideal and exploiting male insecurities. The campaign was widely panned, with a petition against it gaining over 100,000 signatures.

Customer loyalty

Customer loyalty Marketing Marketers Food

10 of the Most Successful Online Side Hustles Ever Launched

Jeff Bullas

FEBRUARY 1, 2023

It was founded in 2011 in San Francisco, California, with the goal of making local delivery as fast and convenient as possible. Shopify’s Gross Merchandise Volume was $136.3 billion for the first three-quarters of 2022. Postmates connects customers with local couriers who pick up and deliver items within a specified time frame.

Food

Food User-Generated Shoppers Retail

This day in search marketing history: February 2

Search Engine Land

FEBRUARY 1, 2023

2011: Bing’s Yusuf Mehdi: “We have some of the best minds in the world at work on search quality and relevance, and for a competitor to accuse any one of these people of such activity is just insulting.” Tablets On Nearly Equal Footing With iPad 2011: More coverage: Live Blogging The Google Android 3.0

Search Marketers

Search Marketers Shoppers SEO Marketing

This day in search marketing history: March 18

Search Engine Land

MARCH 17, 2023

Google Goes Beyond Answers, Starts Guessing Release Dates 2011: Google added a one box even when it only had a “best guess” at the answer to a search. Yahoo’s AllTheWeb To Redirect To Yahoo Search April 4th 2011: AllTheWeb one of the search engines Yahoo acquired in 2003 to help build Yahoo Search, would sunset April 4, 2011.

Search Marketers

Search Marketers SEO Marketing Marketers

The History of Social Media Since 2003

Hubspot Marketing

OCTOBER 11, 2023

2011 - Snapchat followed Instagram as a mobile-only experience and the first app to popularize disappearing messages and ephemeral content. 2011 - Google+ was created, where users could create Circles of people they wanted to connect with and share content exclusive to those micro-networks. Let’s go dive into the timeline of events.

Gen Z

Gen Z User-Generated Transform Social Media Marketing

The Scarcity Principle: How 8 Brands Created High Demand

Hubspot Marketing

MAY 10, 2017

If you still remember the brief time when we were all obsessed with joining Google+, you might recall that its summer 2011 launch was by invite-only: Users had to be invited by Google or by friends who shared an invitation with them. Under this system of exclusivity, 10 million users joined Google's social network in just two weeks.

Branding

Branding Price Shoppers Law

This day in search marketing history: January 12

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2011: German privacy officials were concerned about Google Analytics tracking web users’ IP addresses, which could violate an individual’s privacy.

Search Marketers

Search Marketers Health Law Marketing

This day in search marketing history: January 14

Search Engine Land

JANUARY 13, 2023

2011: After six years at the helm of Google Maps, Hanke said he was “restless” and was a bit tired of running a large organization. 2011: Google hit 66.6% – a record high for Google in comScore’s numbers – while AOL hit a historic low of 1.9%. 2011: “Q. 2011: The Social Graph: Revolution or Evolution?

Search Marketers

Search Marketers Non-Profit Marketing Marketers

This day in search marketing history: January 5

Search Engine Land

JANUARY 4, 2023

2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. 2011: Despite a principled stand against censorship and the subsequent revelation that Chinese government surrogates were behind Gmail hacking, the company was contemplating a “return” to the Chinese market. Google Can’t Seem to Quit China.

Search Marketers

Search Marketers SEO User-Generated Marketing

Smartphone Usage Statistics

Backlinko

MARCH 13, 2024

In 2013, more than half (51%) of US adults owned a smartphone for the first time during the survey period (2011-2023) and continued to grow since then.

Communications

Communications Product Marketing Marketers

This day in search marketing history: January 7

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 2011: Just in time for the opening round of the NFL playoffs. 2011: Co-founder Charlie Cheever admitted it had been “a big challenge” to maintain Quora’s character while the site has been flooded with new users.

Search Marketers

Search Marketers Manufacturing SEO Marketing

This day in search marketing history: January 18

Search Engine Land

JANUARY 17, 2023

2011: Spending on search engine marketing grew 23% year-over-year in the fourth quarter of 2010. 2011: The four main questions and areas of inquiry against Google. 2011: Make-My-Baby.com was suggesting that people needed a plug-in to use it – one that would install a toolbar and change their search provider and home page to Bing.

Search Marketers

Search Marketers Marketing Marketers SEO

This day in search marketing history: March 25

Search Engine Land

MARCH 24, 2023

2011: “To make our schedule to ship the tablet, we made some design tradeoffs,” said Andy Rubin, vice-president for engineering at Google and head of its Android group. 2011: Facebook was testing new ad targeting options that displayed creative beside content that was contextually relevant, similarly to Google’s AdSense.

Search Marketers

Search Marketers PR Non-Profit SEO

Google search antitrust trial updates: Everything you need to know (so far)

Search Engine Land

SEPTEMBER 15, 2023

13) Chris Barton, who worked for Google from 2004 to 2011, said negotiating deals to make Google the default search engine on mobile devices was a top priority during his time at the company. ” Google’s search engine default status on phones was a ‘priority’ (Sept.

Law

Law Manufacturing Search Marketers Advertising

This day in search marketing history: March 1

Search Engine Land

FEBRUARY 28, 2023

Google Adds More Trike Views To Google Maps Street Views 2011: Google Bikes pedaled around the world capturing pictures of streets where cars could not venture. Google Doesn’t Sign Up As Facebook Ad Provider 2011: Facebook developers weren’t allowed to monetize their apps with ads from Google AdWords. But that is not an option for us.”

Search Marketers

Search Marketers User-Generated Marketing Marketers

iPhone vs Android Statistics

Backlinko

MARCH 13, 2024

Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% 6.16% 2010 38.31% 18.71% 2011 38.33% 35.32% 2012 49.48% 40.63% 2013 52.79% 39.25% 2014 52.3% Year iPhone (iOS) Android 2009 57.9% 42.58% 2015 50.85% 46.42% 2016 53.19% 45.2% million.

Branding

Branding Marketing Marketers

This day in search marketing history: March 21

Search Engine Land

MARCH 20, 2023

In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Report: Google Still Top Desired Place To Work 2011: An annual study ranked Google the top place for young working professionals to work at. rel=next/prev was not found on Google. That’s an error.

Search Marketers

Search Marketers Finance Marketing Marketers

This day in search marketing history: March 4

Search Engine Land

MARCH 3, 2023

Google Test: Auto-Completing Search Queries 2011: This auto-completion was happening on long-tail terms where Google Suggest had stopped giving suggestions. PPC Data On “Farmer” Shows Traffic Quality Improvement 2011: Revenue-per-click was showing a modest improvement. It was even keeping links from the tweet active in the snippet.

Search Marketers

Search Marketers SEO Health Marketing

How the Power of Positive Thinking Turns into a Successful Business

Duct Tape Marketing

AUGUST 28, 2020

During a trip to Western Kansas with her family on New Year’s Day 2011, Laura watched the scenic Flint Hills roll by, while her feet were propped up on the car dashboard. In the summer of 2011, Laura’s daughter wore one of the first prototypes, “I am confident,” to volleyball practice, and gave mom great feedback.

Non-Profit

Non-Profit Market Research Digital Marketing SEO

This day in search marketing history: January 20

Search Engine Land

JANUARY 19, 2023

Thoughts On Larry Page As The New Google CEO 2011: Some reflection on how Eric Schmidt came into the role that Page once held and why the company may have made the change. Google’s $8B Earnings Overshadowed By Leadership Change 2011: In Q4 2010, Google reported revenues of $8.44 billion, 26% year-on-year growth.

Search Marketers

Search Marketers SEO Marketing Marketers

Litmus Live Recap 2024: Highlights From Day 1

The hidden costs of martech sprawl and how to overcome them

Webinars

Trending Sources

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Webinars

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Picsart is helping modern marketers bring their dreams to life in minutes

The GTM Technology Stack You Need Based On Company Stage

Why the Age of Influencer Marketing is Just Beginning

David’s new Europe MD, Ricardo Honegger, on borderless creativity and expansion plans

Social Sharing Might Get You Sued: Social Media And Copyright Law

Nobody knows what a CDP is anymore — and that’s the problem

We Took Remote Work to the House of Lords — Here’s Why

Cannes Lions is making ad creatives compete with the Sphere. How can we beat that?

Unlock Email Campaign Potential: Proven Strategies for 2025

Braze vs Adobe: Key tools, use cases, limitations & alternative

The complete list of social media holidays [2025 edition]

Social Media PR Playbook to Build Trust & Avoid Brand Disasters

Braze vs CleverTap: Key features, use cases, and more (2025)

How to Create a Successful Social Media Campaign?

How to Create a Successful Social Media Campaign?

9 years and counting: Sprout recognized by G2’s 2025 Best Software Awards

Blockbuster Blogs: How Breakthrough Ideas Are Born

Why Marketers Shouldn’t Shy Away From Long-Form Content

7 Key Stats That Point to the Future of Marketing

A Complete Guide to the Google Panda Update: 2011-21 via @sejournal, @MrDannyGoodwin

Shame Marketing Boosts Sales but Reduces Loyalty

10 of the Most Successful Online Side Hustles Ever Launched

This day in search marketing history: February 2

This day in search marketing history: March 18

The History of Social Media Since 2003

The Scarcity Principle: How 8 Brands Created High Demand

This day in search marketing history: January 12

This day in search marketing history: January 14

This day in search marketing history: January 5

Smartphone Usage Statistics

This day in search marketing history: January 7

This day in search marketing history: January 18

This day in search marketing history: March 25

Google search antitrust trial updates: Everything you need to know (so far)

This day in search marketing history: March 1

iPhone vs Android Statistics

This day in search marketing history: March 21

This day in search marketing history: March 4

How the Power of Positive Thinking Turns into a Successful Business

This day in search marketing history: January 20

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