Remove 2012 Remove B2C Remove Place Remove PR
article thumbnail

How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Since 2012, Lamborghini’s Esperienza Accademia Neve in Livigno has been a go-to for on-ice driving courses. Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. B2B or B2C, luxury or non-luxury — not required.

Branding 129
article thumbnail

The Ultimate Guide to B2B Marketing in 2019

Hubspot Marketing

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

B2C 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can You Still Use Infographics to Build Links?

Moz

I chose to take a look at Entrepreneur.com as a base for this study, so anyone working with B2B or B2C content, whether in-house or agency-side, will probably get the most use out of this (especially because I scraped the names of journalists publishing this content — shh! DM me for it. Feels a little wrong to publish that openly!).

PR 56
article thumbnail

How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon

Contently B2C

at the end of 2012. In the UK, Hepburn works with the PR team to find local bloggers, as well as British content agency, Sticky Content, part of the Press Association, that provides editorial and video content on a weekly basis. Full disclosure: Coca-Cola is a Contently client.). The journey from global to local. ” In the U.S.,

PR 52
article thumbnail

Ultimate Guide to Social Media Marketing

Sprout Social

Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. However, even B2C companies can get value from LinkedIn depending on your target audience. PR & recruitment: PR and recruitment content is often related.