Remove 2012 Remove Direct Mail Remove Entertainment
article thumbnail

The Battle For Customer Attention

Marketing Insider Group

” That was how I kicked off my presentation to the International Advertisers Association in New York on January 20, 2012. This is causing a decrease in the ROI of outbound campaigns like direct mail, telemarketing, email and banner ads. And to balance customer needs to be informed, educated and entertained.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Gainesville, Florida-based SharpSpring was founded in 2012 and has about 230 employees. Product overview. ActiveCampaign. Oracle Eloqua. SharpSpring.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Marketing Campaigns

Hubspot Marketing

For advertising an upcoming event: Ticket sales, vendor or entertainment bookings, social mentions. If your campaign involves multiple marketing efforts (such as social media, direct mail, and radio ads), it’s wise to define how you’ll measure your campaign on each medium. Direct Mail Metrics. Click-through rate.

article thumbnail

What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

Direct Mail Examples Although direct mail can be frowned upon, if it offers value , it’s likely to be seen in a better light by the recipient than a basic letter. If you can offer advice or entertainment that aligns with your business and helps promote your product or services, then YouTube is an ideal platform.

PR