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My Top Content Marketing Predictions For 2016

Marketing Insider Group

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I predicted that advertisers would throw good money after bad and that display media would make big budget gains.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

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Top Marketing Predictions For 2015

Marketing Insider Group

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

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What is Newsjacking and how to generate content through the buzz

Rock Content

Whether with paid advertisements or strategies that generate organic traffic — such as Content Marketing — your company must be present in the most varied communication channels and search engines. It is important that the content is relevant and really makes some sense, either through a funnier idea or more in-depth material.

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

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The Best Marketing Conferences of 2020

Marketing Insider Group

B2B Marketing Exchange. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. Adobe Marketing Summit.

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This is what a 15-year old content strategy looks like

Orbit Media Studios

That very thought, in the spring of 2007, was our first step on the long road of content marketing. Content marketing’ wasn’t really a thing yet. Orbit generates $7M in annual revenue, supports 48 Orbiteers and their families, all with a 100% content-driven approach to marketing. We do not advertise.