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My Top Content Marketing Predictions For 2016

Marketing Insider Group

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I thought augmented reality marketing might become a reality (boy was that wrong.) My Main Content Marketing Prediction For 2016?

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Content Definition: What Are We Even Talking About?

Content Marketing Institute

Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Content paired w/ #marketing is what the audience wants, says @BrennerMichael.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once.

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Top Marketing Predictions For 2015

Marketing Insider Group

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

PR 85
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The Top 9 Videos From Brands This Year

Marketing Insider Group

To find the best branded content, I reached out to some of my best content marketing friends for nominations. Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013.

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What is Newsjacking and how to generate content through the buzz

Rock Content

Whether with paid advertisements or strategies that generate organic traffic — such as Content Marketing — your company must be present in the most varied communication channels and search engines. Want to learn more techniques that can improve your Content Marketing strategy? Check it out!

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

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