Remove 2013 Remove Analytics Remove Product Remove Traditional Marketing
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8 Marketing Strategy Articles You Missed Because You Were Too Busy

Marketing Insider Group

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Product overview. Marketing Evolution. Target customers.

Analytics 107
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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

It means this technology can make your job easier and make your marketing efforts much more effective. Plus, they remove many hurdles associated with traditional marketing efforts. Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. They’re virtually a one-stop-shop.

Energy 145
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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. Ideally, this content is not about the company or its products and services; it educates or entertains. A powerful analytics engine.

Fashion 134
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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

Rock Content

Hummingbird (2013) : improved results classification by focusing on the exact match between the keyword and the search intention. For the most part, we’re talking about two indispensable SEO tools: Google Analytics and Google Search Console. Google Analytics. Mobilegeddon (2015) : mobile-friendly became a ranking factor.

SEO 81
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Supercharge Your Marketing Campaign with Visual Content

Duct Tape Marketing

Supercharge Your Marketing Campaign with Visual Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. From choosing which products to buy, to interacting with other humans via a smartphone screen, much of our lives are now filtered through images. Infographics.

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Why Micro-Influencers Are Better: 11 Statistics to Consider

Spiralytics

Influencer marketing has become a significant by-product of the social media age as consumers steadily grow desensitized to traditional advertising. While the initial buzz around your product or service will be more substantial, you will reach fewer people long-term, thus limiting your brand’s ROI. Market Share.