Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. They aren’t loyal to brands.

Influencer Marketing 87

Influencer Marketing Market Trends Gen Z Fashion 87

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. 46% of B2B buyers purchase something after watching video.

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

Pam Didner

JULY 16, 2019

I am always curious about how brands market to younger generations, so I decided to check out VidCon. Brands’ approaches to reach out to the next generation of millennials. Here are some of my personal observations of the event as a B2B marketer. Every brand tried to make sure their booths stood out.

Marketing 51

Marketing Marketers Millennials Retail 51