Marketing Insider Group

JUNE 2, 2014

2013 saw a 16% increase in advertising revenue as brands chase the attention of elusive digital consumers. Mobile shows the largest opportunity while print and TV show over spend and could face downward pressures as brands shift their spend to digital. Millennial Digital Habits. 3 times that of non-millennials.

Millennials 95

Millennials Advertising Advertisers Communications 95

Marketing Insider Group

OCTOBER 9, 2013

By the end of 2013, there will be more mobile-connected devices than there are people on earth. At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. Click to Tweet. Click to Tweet. Click To Tweet.

Transform 100

Transform Millennials Shoppers Management 100

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. This 2013 documentary is available on Amazon Prime, and it has a 1-hour 20-minute runtime. Art & Copy.

Transform 136

Transform Marketing Marketers Millennials 136

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Millennials 94

Millennials Thought Leadership Marketing Marketers 94

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. 46% of B2B buyers purchase something after watching video.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Pam Didner

JULY 16, 2019

I am always curious about how brands market to younger generations, so I decided to check out VidCon. Brands’ approaches to reach out to the next generation of millennials. Every brand tried to make sure their booths stood out. Several brands did a great job of connecting fun and interaction with their products.

Marketing 51

Marketing Marketers Millennials Retail 51

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. Millennials watch TV with 2 or more electrical devices. Millennials watch TV with 2 or more electrical devices.

Millennials 93

Millennials Energy User-Generated Health 93

Hootsuite

AUGUST 24, 2022

But even if you’re not among the platform’s core demographic, you should understand what Roblox is and why it’s such a big deal for kids, grown-ups, and brands alike. Millennials, think of them like Gen Z’s version of Club Penguin. That means brands and makers of all ages can earn money if the games they build become popular.

User-Generated 121

User-Generated Millennials Social Media Marketing Branding 121

Martech

MARCH 29, 2023

And he has statistics that support this: Digital-native millennials and zoomers now make up 65% of B2B buyer group members, and so the bar for what defines an acceptable experience continues to be raised. ” In broad numbers, hundreds of brands around the world are using Adobe’s CDP for a variety of use cases.

Analytics 94

Analytics Product Automobile Customer Journey 94

Hootsuite

OCTOBER 28, 2021

Ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers? Learn how to use Snapchat to your full advantage and drive more brand engagement, awareness, and revenue. Snapchat is brimming with features that will help you drive audience engagement and build brand awareness. What is Snapchat?

Gen Z 141

Gen Z Millennials Place Customer 141

Hubspot Marketing

MAY 3, 2018

For instance, if your readers are millennials looking to start their own business, you probably don't need to provide them with information about getting started in social media -- most of them already have that down. How heavily you want to brand this blog, in relation to your main brand, is up to you. About" page. Topics/Tags.

eBook 145

eBook SEO User-Generated Millennials 145

Adobe Experience Cloud Blog

DECEMBER 27, 2012

True Colors: What Your Brand Colors Say About Your Business – We put the rainbow under a microscope to find out how each color can help you connect with your customers. Also see why Marketo choose purple as its primary branding color. What would you like to see more of in 2013? Does Facebook Work for B2B Lead Gen?

CRM 130

CRM Millennials Marketing Marketers 130

Hubspot Marketing

NOVEMBER 17, 2023

The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that comes with a shared experience with your peers,” says Jones Krahl , Deloitte Digital’s co-head of creative brand and advertising, along with Milton Correa. The ad was produced by Wieden + Kennedy, London.

Customer 112

Customer Millennials Advertising Advertisers 112

CXL

OCTOBER 31, 2022

Find the best mix between sales and brand-focused ads 5. Go beyond basic characteristics in shallow persona exercises to determine what drives a customer to purchase from your brand over your competitors. Though there is overlap in pricing and style, their brand stands out with longevity. Image source ). TikTok and YouTube).

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Hubspot Marketing

JULY 26, 2022

Indeed, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry. We also love how consistent the design of Uber's emails is with its brand. Here's an example of an email I once received from this brand. Why aren't millennials moving?" Why It Works.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. Today’s buyer is everywhere — on the web, on social, on mobile, on email. 2) One size fits all —> every channel personalized.

Marketing 134

Marketing Marketers Transform Analytics 134

Sprout Social

OCTOBER 3, 2018

Because political campaigns are essentially brand platforms—and as a candidate, you are the brand. Within today’s social landscape, public figures are no different than big brand names. So, you’ve established that campaigns are indeed like your very own brand platform. Why is this so important?

Education 109

Education Non-Profit Transform User-Generated 109