2013 Customer Marketing Price Promotion 
Adobe Experience Cloud Blog
JUNE 19, 2017
threw abstract discourse—and more than a few college textbooks—out the window when they invented the Net Promoter Score® (NPS®, for short). Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. Promoters : loyal customers who are also ripe for referrals.
Hubspot Marketing
MAY 1, 2017
The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. Creepy -- or great marketing? I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets.
Adobe Experience Cloud Blog
JUNE 24, 2013
Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Marketing management capabilities.
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