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3 keys for better email engagement in Gmail

Martech

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

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This day in search marketing history: January 8

Search Engine Land

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop.

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This day in search marketing history: February 25

Search Engine Land

Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers. Google: PageRank Dilution Through A 301 Redirect Is A Myth 2013: There was no more dilution of PageRank with a 301 redirect when compared to using a normal link.

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This day in search marketing history: January 28

Search Engine Land

The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013 2014: The report showed paid search spend rose 37.4% Google Details How It Responds To Government Requests For User & Search Data 2013: Governments routinely ask search engines like Google for access to user data for various reasons. year-over-year.

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This day in search marketing history: March 11

Search Engine Land

Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging. Google Experimenting With Search-History “Topics” In Google Now Cards 2013: Feature clustered users’ search histories into topics that can easily be searched again.

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This day in search marketing history: January 25

Search Engine Land

Google adds price drop appearance rich results to search results 2021: Google automatically calculated the price drop based on changes to structured data over time. A Year Later, Google’s Block Sites Feature Remains Blocked 2013: Google said there was no time frame for when or if it would be restored.

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This day in search marketing history: March 7

Search Engine Land

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Blind Study Finds YP Local Results Beat Google, Bing, Yahoo 2013: Thousands of queries were compared over a year.