2013 Customer Marketing Price Thought Leadership 
Adobe Experience Cloud Blog
JUNE 19, 2017
A 2013 Bain & Co. study found that a 5% increase in customer retention rates had the potential to yield profit increases from 25% to 95%. So don’t let customers’ issues eat into your bottom line: solve them swiftly and reap the benefits. 3) Listening to Customers: It’s Important at Every Touchpoint.
Adobe Experience Cloud Blog
JUNE 24, 2013
Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Marketing management capabilities.
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