Remove Customer Marketing Remove Price Remove Thought Leadership
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5 Tips for Making Your Customer Marketing Shine Bright During the Holidays

Adobe Experience Cloud Blog

The biggest holiday marketing challenge is finding a way to stand out among the flood of postcards and email greetings your customers will receive and duly ignore. Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses. Let us know in the comments below!

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Why You Should Treat Partner and Customer Acquisition the Same Way

Adobe Experience Cloud Blog

Likely, you’ll get hits from affiliate programs that offer discount prices in exchange for display on their platform. The post Why You Should Treat Partner and Customer Acquisition the Same Way appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Why a High Performing Product Marketing Team Is the Key to Growth

Adobe Experience Cloud Blog

The output of this project became the blueprint for how we communicated across marketing, had sales conversations, and priced our solution. Other roles product marketing plays in knowing the customer include: Win/Loss Analysis. Ideal Customer Profile, Segmentation, and Buyer Personas. Plans for Success.

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Here’s How to Make Your Website As Personalized as Your Email

Adobe Experience Cloud Blog

For example, Marketo uses location to personalize the currency we use to display our prices and to customize the information we ask for on forms. Create customized marketing content for a company you’re targeting, and then deliver that specific content to anyone visiting your site or mobile app via that company’s IP address.

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Less Than 1% Churn? It’s Possible—Just Listen to Your Customers

Adobe Experience Cloud Blog

Conversion: How important is price? It’s Possible—Just Listen to Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Consideration: Are you the primary decision maker for your business? Support: How can we improve our product? The post Less Than 1% Churn?

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Driving Conversions Throughout the Customer Lifecycle

Adobe Experience Cloud Blog

As an example, a prospect who just learned about your company is probably not ready for a demo or pricing page. Marketing automation enables businesses to optimize and automate e ngagement with your prospects with the right message at the right time through lead nurturing. Marketing automation can do exactly that.

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Transform Your Loyalists into Brand Advocates Through ‘Leverageable Loves’

Adobe Experience Cloud Blog

Every company wants a band of loyal customers , but not all seemingly loyal customers actually are. You might have longtime customers who leave you the second they find a lower price or who are only customers because you’ve made it too much of a hassle to leave.

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