2013 Market Segmentation New Technology 
Lusha
DECEMBER 9, 2024
Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. The bottom-up approach can give you a realistic baseline, while the top-down approach offers a broader view of the market opportunity.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. San Francisco-based Salesforce was founded in 2007 but it purchased Pardot in 2013. Dallas-based Thryv was founded in 2013 and has 2,400 employees.
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