3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
Adobe Experience Cloud Blog
AUGUST 25, 2014
But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Whitepapers and benchmarking studies can crystalize your thought leadership and value proposition, but they often aren’t delivered in an appealing way.
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