Search Engine Land

FEBRUARY 12, 2023

Green Ribbon, Minimum Wage, Climate Changes: Google Searches For The State Of The Union 2013: Some of the interesting trends we saw on Google due to the State of the Union address. Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse 2013: Google Flu Trends overshot the percent of the U.S.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Martech

OCTOBER 28, 2021

Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. The ones that don’t are the ones that realize the value of thought leadership, keeping strong teams together, innovation, and retaining customers by taking good care of them. . Did it all go according to plan?

Thought Leadership 131

Thought Leadership Email Marketing New Technology Transform 131

Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered. If it’s possible to figure which is the happiest country on Earth, it’s possible to work out if your customers are happy.

Customer 174

Customer Thought Leadership Promotion Branding 174

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Why should you follow her?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Adobe Experience Cloud Blog

JUNE 11, 2015

Interestingly, obtaining permission from your subscribers is not only good marketing etiquette, but it’s also a legal requirement under the Telephone Consumer Protection Act (TCPA) of 2013. So, I’ll keep saying it—make sure you comply!

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. According to eMarketer, this year alone, 69.8 million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. What were your favorite events of 2013? Feel free to share your thoughts below. Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Thought Leadership Inbound Marketing CRM Event Marketing 134

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Modern Marketing'

Thought Leadership 134

Thought Leadership Food Communications Marketing 134

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Modern Marketing'

Thought Leadership 133

Thought Leadership Food Communications Marketing 133

Adobe Experience Cloud Blog

JULY 19, 2018

Here’s one example for you: I met Jill Rowley , Chief Growth Officer at Marketo, through Bob Perkins, CEO of AA-ISP when we were both asked to speak at the AA-ISP Social Selling Summit in 2013. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 130

Thought Leadership Customer Marketing Marketers 130

Adobe Experience Cloud Blog

JULY 29, 2014

According to Search Engine Watch , there were half a million brands on Pinterest as of 2013 – but that doesn’t mean it’s too late! Pin for the Win: How to Market Your Brand on Pinterest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Why Pinterest? Register here ! Content Marketing'

Branding 134

Branding Thought Leadership Fashion eBook 134

Adobe Experience Cloud Blog

OCTOBER 12, 2017

A third-generation family-owned wine merchant, mostly focused on offline retail, Zachys Wine & Liquor started to shift to e-commerce in 2013. The post Crafting Cart Abandonment Emails that Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Zachys Wine & Liquor. Envelopes.com.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered. If it’s possible to figure which is the happiest country on Earth, it’s possible to work out if your customers are happy.

Customer 64

Customer Thought Leadership Promotion Branding 64

Adobe Experience Cloud Blog

MAY 20, 2015

in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. It didn’t take long for a queue to form in front of the poster on Brick Lane. According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% The Strategic Use of Celebrity.

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Adobe Experience Cloud Blog

JUNE 19, 2017

A 2013 Bain & Co. It’s Possible—Just Listen to Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The next step is to follow up! Run post-case support surveys with the following questions: Did our support team solve your issue? The post Less Than 1% Churn?

Customer 132

Customer Thought Leadership Customer loyalty Price 132

Adobe Experience Cloud Blog

JANUARY 16, 2014

What were your favourite events of 2013? Please share your thoughts below. Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Did we miss any of the international events you’re looking forward to?

Thought Leadership 134

Thought Leadership Event Marketing Advertising Advertisers 134

Adobe Experience Cloud Blog

OCTOBER 2, 2017

I’d like to hear your thoughts in the comments. The post Why Not To Be a Data-Driven Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How do you use data in your decision-making?

Transform 134

Transform CRM Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 2, 2015

I think 2013 and 2014 were years where technology and digital marketing exploded and the need to communicate across channels became a prominent topic of discussion. The Evolution of Demand Generation In 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Demand Generation b2b Consumer'

Thought Leadership 134

Thought Leadership Energy Communications Digital Marketing 134

Adobe Experience Cloud Blog

MARCH 10, 2015

A much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.” If marketing used to be an assembly line, with marketers coming in at the end to figure out how to sell a product, they are now in a trading room, he explained. It was quick, witty, and memorable.

Thought Leadership 134

Thought Leadership Customer Journey CMO Marketing 134

Adobe Experience Cloud Blog

JULY 21, 2015

This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Thought Leadership 134

Thought Leadership Place Communications Digital Marketing 134

Marketing Insider Group

MARCH 9, 2020

We then help their experts (more on that below) to build thought leadership content. Let’s say that during your audit, you discover a post you wrote back in 2013. A 2013 company blog post on retro-style office flooring can become a guest post on a DIY renovation blog with a few tweaks for the vintage home restoration market.

Whitepaper 107

Whitepaper Thought Leadership CMO Content Marketing 107

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. The New Nonprofit: Better Communication, Bigger Donations was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Tweet to us @Marketo, or drop us a line in the comments below.

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. The Marketing U-Turn. Earlier this month, RyanAir CMO Kenny Jacobs announced that he will be overhauling the customer experience.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

OCTOBER 4, 2017

This caused huge backlash online due to a terrorist attack that occurred at the Boston marathon in 2013. The post 5 Tips to Prevent a Social Media Nightmare appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The importance of asking someone to look over a post before you send it.

Thought Leadership 134

Thought Leadership Communications Branding Management 134

Search Engine Land

JANUARY 11, 2023

2013: The Google Weblog went up on March 17, 2002 , two years before Google launched its own official blog. 2010: Link Building With Interviews: How Thought Leadership Builds Links & Leads by Garrett French. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. by Andy Atkins-Krüger.

Search Marketers 111

Search Marketers Health Law Marketing 111

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 Best Practices for Mobile SEO was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion smartphone users, which translates to 1 in 7 people worldwide! This statistic makes optimizing your websites for mobile devices more compelling. Mobile Marketing b2b Consumer'

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.” What do you think?

Digital Marketing 134

Digital Marketing Customer Journey CRM Retail 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. How is your marketing organization leveraging engagement marketing to show your campaign contribution? Engagement Marketing Consumer'

CRM 134

CRM Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 15, 2016

I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success. Predictive: Not new, but very hot.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. And having some fun…with a company. Drop us a line in the comments below.

Food 134

Food Thought Leadership Email Marketing Product 134

Adobe Experience Cloud Blog

JULY 1, 2013

Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. How to Simplify Your Complex Event Programs Using Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership 130

Thought Leadership Marketing Automation Platform Marketing Marketers 130

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. The big trend for 2013 is going to be agile marketing.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Thought leadership. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” The word is short for vaporize and also comes in verb form (vaping). Native advertising. Storytelling.

Content Marketing 97

Content Marketing Thought Leadership Entertainment Marketing 97

Adobe Experience Cloud Blog

JANUARY 8, 2014

Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Here we go. E-mail: I first wrote about this one in October of 2008. Modern Marketing'

Real Estate 134

Real Estate Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

JANUARY 8, 2014

Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Here we go. E-mail: I first wrote about this one in October of 2008. Modern Marketing'

Real Estate 131

Real Estate Thought Leadership eBook Marketing 131

Adobe Experience Cloud Blog

MARCH 17, 2014

Author: DJ Waldow “In 2013, you traveled 543 miles. How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. That’s more than the length of the Serengeti. Fantastic!”. Email Marketing'

Transform 134

Transform Law Thought Leadership Health 134

Adobe Experience Cloud Blog

JULY 26, 2016

However, a 2013 case brought by the group Spam Arrest, a company that provides anti-spam services by blocking senders until they verify themselves, highlighted a few of the issues prosecutors and claimants face when trying to stop spam. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Law 103

Law Pharmaceutical Thought Leadership Manufacturing 103