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5 key trends we’re seeing in B2B marketing

Martech

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. This is a good thing.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Buffer , 2014). Don’t look at the analytics through a single lens, such as the time of viewing, CTR, video placement, etc.

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Where Your Customers Go, Your Budget Should Follow

Adobe Experience Cloud Blog

Even the best direct mail piece still takes a few days to arrive. These days, digital marketing is marketing. In fact, 98% of marketers acknowledge that the online and offline channels are merging and a third of marketers already have their digital techniques fully incorporated into their marketing operations, according to Gartner.

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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

And you got one point just for having Google analytics on your website, so effectively-. John Jantsch: Another point if somebody actually knew the login, would that be for good analytics[crosstalk] Louis Gudema: I couldn’t tell if anyone ever looked at it, but if they scored a two, I kind of assume they probably didn’t.

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19 Advanced SEO Techniques to Double Your Search Traffic

Neil Patel

from channels like print or direct mail advertising. There are several ways to find out: Use social media platforms like Quora See your most popular pages in Google Analytics See what posts get the most shares Listen to visitor comments on your blog posts. How to Use Google Analytics to Find Out What Readers Want.

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