2014 Gen Z Millennials New Markets 
Moz
FEBRUARY 24, 2021
Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%.
Martech
APRIL 5, 2022
Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Case study : Nintendo’s Animal Crossing: New Horizons game, like the Animal Crossing: New Leaf game that preceded it, was designed by a gender-balanced, inclusive team, which is a rarity in an industry where 61% of game developers identify as male. (A
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