Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. Buffer , 2014). To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. Click To Tweet. Production.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Whitepaper 117

Whitepaper Analytics User-Generated Key Performance Indicator 117

Search Engine Land

APRIL 17, 2024

If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs).

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115