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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. Don’t just invest in promoting your brand. This demonstrates how this is an integral and comprehensive process.

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This day in search marketing history: February 25

Search Engine Land

Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search 2014: His sole job at Google was to make the company’s computers as smart as humans – smarter, actually – when it came to natural language understanding. Google Advertises Chrome … On Bing!