2015 Advertising Global Marketing Millennials 
Econsultancy
DECEMBER 13, 2021
Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.
Sprout Social
NOVEMBER 28, 2016
This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Highly targeted advertising. Go-to app for millennials.
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